We should never underestimate the power of rhythm. It has a way of integrating itself into our consciousness, of creating meaning from words, of forming beauty and of tearing the world apart. But it must be done well. Æ MAK do rhythm well. It’s evident from the first moment of “Glow” — it’s in the vocals, the snapping, the rising and the falling of energy. Everything feels perfectly in time with the mood. Yes, this is a song that sticks with you.
The Irish outfit make art pop that can please both the pop fans and the art fans: a true blend of the strengths of both. The care for craft is evident, the nostalgia for dark wave synth-pop playing at the edges of their modern, danceable, dropping melodies. Endlessly dynamic, “Glow” won’t rest until there is no other option, and that’s exactly what the end of the track feels like: inevitable and surprising at the same time.
2017 was a big year for Æ MAK, with their first headlining shows and a slot opening for War Paint in Dublin — but with “Glow” comes a promising start to 2018. You’ll want to keep your eyes open for what will come next, for it’s sure to be special.