“Cool”, Belle Vex’s latest single, is just another step towards stardom for the Massachusetts electro-pop artist. After success with “Something New”, the artist is back to show that he has many more hooks and melodies to offer.
Fittingly, the clip for Belle Vex’s new track examines the choice of fame and questions what is left behind. The song itself is upbeat and crisp, so when Vex passes through the door into a reality where he is famous, he is met by paparazzi and a talk show host with whom he launches into an antic-filled adventure. Throughout the fun, though, are reminders of the woman who was left on the other side of the door, moving further and further out of grasp.
In another parallel with the video, the song is all summer-pop danceable at first listen, but upon repeat plays holds deeper thought. Sure, buzz words like “bad reputation” are repeated, but the premise here is one of nostalgia and contrast. The addressee within the lyrics, like the woman in the video, feels distant.
It will be tricky to keep this snappy melody out of your head, and near-impossible to forget Belle Vex’s on-screen charisma. To keep up with the artist as his star rises, you can find him on his website and Spotify. You can also follow him on Twitter.