In the era of Future’s drug-loving bangers and Kendrick Lamar’s self-reflective raps, it is difficult for new artists to navigate the hip-hop industry. While many rising rappers are trying to make trappy hits, New Hampshire’s BLAKE has set up camp on the conscious end of the spectrum. His new release, “Lately,” brings the same self-awareness that we heard on “Truth,” but with a new sense of urgency. BLAKE is battling for your ears and won’t be ignored. His fierce lyrics are juxtaposed over the futuristic beat, setting him apart from other introspective artists. Give it a listen above.