There’s something undoubtedly honest about a low budget (or seemingly low budget) music video. From understanding the band members as more than their sounds — but not going so far as to paint them as idols — to understanding their sense of style and humour without a Hollywood influence. Videos like Built to Spill‘s clip for “Never Be The Same” are something special.
The distinct and influential sound of Built to Spill compliment the stylistic choices of the video, which feature vocalist and guitarist Doug Martsch learning from his own idol — of whom he has all of the posters — named Hairy Canary. It’s a fun time video with a hint of story, backed by a grooving, good-time track loaded with toe-tapping bass jams.