CeaseTone are taking cinematic to a new level. The Iceland electronic-rock band are gearing up for their SXSW debut, and in the process, have released the video for their prodigious track, “The Bright Side”.
The stop-motion animated clip begins with the figure of a character falling as the music picks up. Black, red, and yellow paper gives the video a unity of effect and utilizes the natural world through simple means, while taking advantage of the fantastical atmosphere. A visual pleasure and lyrical companion, the figure emerges just as Hafsteinn Þráinsson croons, “Crawl out of your hole / shouldn’t have to be afraid.”
Sometimes losing his head, sometimes shattering into pieces, but always sympathetic, the journey that CeaseTone take the listener on through their video is an emotional one. The melody of the track melts like dark, bitter chocolate. Addictive and rich and almost larger-than-life.
CeaseTone are being hailed for strong live performances and have already enjoyed success in the Iceland charts with their single, “Full Circle”, which you can listen to here. Check out their touring dates to see if they’ll be playing near you surrounding their SXSW appearances.