Greg Hoy & The Boys – “Green” (Music Video)

Kaitlin Ruether, 2 months ago
Music Videos

The first thing you might notice about Greg Hoy & The Boys’ “Green” is the hooks that are stuck in your head before the song even ends. The next thing you might notice is the subtle and unpretentious way these hooks are pulled off. 

“Green” is an alt-rock jam full of enough hum and buzzing guitar lines to evoke The Jam and The Buzzcocks, but there is certainly a modernity in the steady pressure of the effected guitars. The track pulls a story of a woman whose “strength kept him at bay / until it was too late” to the forefront.  A woman associated with the colour green, who may exist in a past tense context, but certainly left a mark. 

The clip for the song matches its unpretentious seeming-simplicity. We watch the band play on their Limited Mileage Tour cut alongside footage of a woman dressed in gorgeous green as she dances around the Hotel Indigo Brooklyn. From the lounge to the hallways to the roof, her joy is contagious and so bright that it’s hard not to grin along with her. 

All the while, the colourful footage of the woman dancing are juxtaposed on the black-and-white footage of the band … until a switch brings to fruition those past-tense ideas. Which shots are the more alive ones? Which are fragments of the past? I told you the simplicity only seemed that way. 

To hear more from Greg Hoy & The Boys, you can find them on their website, Spotify, and Facebook page. You can also follow the band on Twitter

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