Summer is almost here and I am so ready for it. So, too, are Happy, Hollow, Austin’s four-piece joy-wielding alt-rock newcomers. Brace yourself for cheer and jump into their clip for the title track off their debut upcoming album, Flowers.
Happy, Hollow began when Jordan Raines and Virginia Haladyna found each other and recruited the talents of Will Howell and Rodrigo Cortes to round out their sound. On “Flowers”, it is Haladyna’s voice that grabs immediate attention: as clear as the best country crooners but with a hint of rock’n’roll edge. As the song progresses, each member is allowed to shine. The percussion keeps the alt-rock energy as pop-coloured guitar lines pierce and become stuck in your head.
The accompanying clip was directed by Raines and is just as joyful as the song — if not more so. There are no shortage of references to the track’s title: petals are scattered across the ground and drums, the band members are seen holding bouquets, and flowers even sprout magically with a little TLC. When you see the members of Happy, Hollow lying on a bed of petals, don’t think American Beauty or The Bachelor: no, this is a brighter, more genuine visualization of love. This is colourful, piñata-bursting, pastel-clad, sunshine draped love. This is a summer anthem.