Ben Runyan’s solo project J U S T P R O C E S S elevates artists through innovative electronic music, and the new single, “I Already Know” uses the dynamic vocal stylings of Joannie Jimenez and pairs it with fragmented and fresh electronic techniques to pierce through the pop scene. Truly, if you’re a pop fan looking for something new, “I Already Know” has enough hooks to fill a tackle box and enough pep to spice a feast.
Trickling piano introduces Jimenez’s vocals, which break open the song and introduce the first recurring hook. But don’t get too caught up, the song will lead you through a plethora of tones and beats, never staying still, and never allowing you to either.
The accompanying video, which was directed by Stephen Rutterford and features a performance from Jace Moody, captures the feeling of artful fragmentation with geometric patterns that accentuate the clip. Shot in black and white and building on that visual contrast, the video finds its heart in humanity, focusing on the body, eyes, and enigmatic costumes. There’s even a subtle hint of romance among the transitions and cuts.
J U S T P R O C E S S has a fresh take on today’s most popular genres and “I Already Know” is a journey that is fun at every turn — we can only wait and see where Ben Runyan and his talented friends will take their sense of innovation next.