Have you ever wanted to just start smashing stuff? The characters in the new clip for Jeff Rosenstock’s single “Melba” do just that — and prove the activity to be contagious. How’s that for of-the-moment relevance? But Jeff Rosenstock is no stranger to punk activity. The musician fronted the iconic Bomb the Music Industry! for ten years before they played their last gig in 2014, then moved into the role of a producer before returning to creating his own music. “Melba” comes off his album, POST-, and arrives with a crash of energy.
Rosenstock knows that with age comes frustration — a loss of touch with the dreams and memories of youth. “Melba” channels this mentality with pared back vocals and cutting guitars. The track is fun, easy rock-out to, and loaded with an honest frustration. The video takes these aspects to caricatured extremes with typical board (or bored?) meeting settings, restaurants, and bedrooms being fervently smashed by a string of people who bore witness to a rage only to find it in themselves, demanding release.
By the end of the clip, you feel as if Rosenstock has something poignant to say about the passing of negative energy, but with equal measure was really enjoying the act of destruction. It’s a balance that strikes true, and is immensely satisfying to watch unfold.