Just Loud worked hard to find his own identity, and that journey was helped along by personal expression. In his music, Just Loud can be himself — and that is an ever-changing person with ever-changing style. In his debut single, “Electrified”, he creates a testament to authenticity through the challenges of delusion. Though this is his first music video, the vibe is complete and moving. Don’t sleep on this catchy pop tune and electric video.
The hard-edged synth riff of “Electrified” evokes MGMT, but the way the vocals float above the melody create something unique — something that only Just Loud can bring. This is an all-season jam for its focus on the internal experience, as opposed to an external event. In the clip, the focus is split between live performance and Just Loud wandering pensively through the forest. It’s a juxtaposition tied together by colours and light, as well as scratched electric symbols that zip and flash on screen, creating a mask, or perhaps spelling a truth.
Sometimes, the most fun you can have is found just by being your most authentic self, and with this in mind, we can only wait to see what self Just Loud will show us next. We can be sure it will be brimming with talent.