Lord Sonny the Unifier travels underground in the clip for “(All my Friends Live) Underground”

Kaitlin Ruether, 2 weeks ago
Music Videos , , ,

Kierkegaard said, “Only the one who descends into the underworld rescues the beloved”, and it is this quote that opens the video for Lord Sonny the Unifier’s “(All my Friends Live) Underground”. The song is a dedication to all those on the fringes, whether they be alive or dead. Kierkegaard is in good company.

This is Lord Sonny’s first release since the full-length record FINAL NOTICE! and is the first of four singles from the upcoming All New Information EP. The band is known for modern explorations into psych-rock, and “(All my Friends Live) Underground” is no exception. 

There is a hint of Sgt. Pepper in the ability Sonny leader Gregory Jiritano has to put himself out there, raw and explorative. The song is a downtempo wonder of personality and edge. Piano and bass drive the song, while the guitar and vocals live — ironically — on the surface. 

That bouncing darkness is helped along by B.A. Miale’s clip. A multitude of Gregory Jiritanos are seen travelling into the depths, or more singular in close-range psychedelic colours unleashing a guitar solo. He even hangs out with some long-gone thinkers of great esteem. Between the historic flourishes and the protest footage that feels all-too-modern, Lord Sonny the Unifier wants it to be clear where they stand: with those on the outside. 


To hear more from Lord Sonny the Unifier, you can find them on their website, Facebook page, and SoundCloud. You can also find them on Twitter for more music and news. 

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