Some have dubbed him the “Apple Posterboy”. The mysterious Loren Kramer caused a furore (with some slight controversy) earlier this year after Apple played a clip of a song for their Keynote presentation. At the time, Loren had nothing ANYWHERE online, causing frustration for many music enthusiasts (the full story of which can be found here). The song played was titled “My Life”, and the track finally recently got a music video, which can be watched above. Bizarrely, it’s only received just over 1000 views so far, but is a perfect song to chill to on a Sunday afternoon.