Friday (AKA Ricky Dred) describes his sound as #NiteTimeDrivinMusic. The Canadian rapper (and soon to be novelist) releases a lot of frustration and pain on his track “COLD”, which is born out of experiences such as time spent in federal prison and growing up in a single parent household. There are personal and raw emotions on the track, but a universality is developed — especially when taken with the video.
Smooth, flowing, and in sepia tinged greyscale, the video shows a neighbourhood and the people (and animals) who live there. It gives setting to the words and meaning to the struggle. There are religious images, playgrounds, urban cityscapes and chain link fence. Each an important element, and each loaded with symbolism.
With decades of experience in music and a wealth of life experiences to draw from, Friday is a Canadian rapper to watch out for, and the new track “COLD” just proves the fact.