Twin Mancunian brothers Joe and Luke McGarry are on the move through Tokyo in the video for their catchy electronic track “White Jazz” — a song that finds its soul in a strange off-kilter synth melody and smooth vocals. Known as Pop Noir, the brothers have been bringing indelible indie-pop since the mid 00s — but their best is never behind them.
The McGarrys are almost too cool as they pace towards the camera or sit deadpan on the train. Everything in the clip is from their perspective, or is a perspective fully focused on them. But amidst the seriousness, there are moments of touristy loose-letting. They grin as they pat a bronze sculpture of a cat or dance in front of a graffiti-filled wall. The resounding lyrics “everything you’ve heard, don’t believe a word” become a theme that is left to linger. We wonder how much of the emotionless personas we are meant to buy into — particularly when the buzz of an effected guitar overtakes the track until the smooth vocals retake their place.
Everything is is motion, everything is open to interpretation.