A band so sweet you say it twice, Sweet Sweet is the project of South Carolina natives Jeremy Dunham and Kerrine Gifford, who bring acoustic pop together with the cello to create a unique blend of sunny contemporary folk music.
Embracing the happy hippy feelings that their music can evoke, the clip for Sweet Sweet’s new track “Roam” begins on the road in a nostalgic VW van. The head-on van clips — which bring a silly joviality to the tone — are mixed with real touring footage, showing just how well Sweet Sweet work together, and the joy that they bring their audiences.
The track itself plays with depth using the cello, though never falls into heaviness. Softly layered vocals give a romantic edge while the lyrics make the most out of life on the road. For some bands, the stress and closeness of touring is what tears at them, but Sweet Sweet make it perfectly clear that they feel at home when they are together.