Is the “surprise album release” helping or hurting artists? That’s still up for debate. What we do know is that unannounced album releases can have a lasting impact on the music world.
Although not always the most profitable route, surprise releases are one hell of a fan service. Of course there are certain instances in which the shock-factor surrounding unannounced digital drops can increase sales (as seen in the graphic below) but the artist is still taking a major risk.
Check out the fantastic infographic below (courtesy of our friends over at rukkus.com) and decide for yourself.