In today’s day and age, it takes a lot to keep yourself relevant as an artist, but one strategy that has quickly become popular involves the distribution of musical projects through the element of surprise.
Most recently, Long Beach, California rapper, Vince Staples gave it a go, keeping hip hop heads on the edge of their seats with the installation of a countdown on the homepage of his website. Earlier tonight, the countdown hit 0 and revealed a music video for his latest single “Señorita”.
Though the video may not have come as a complete surprise due to “hints” from Staples’ Instagram account, the countdown was effective and provided another step forward in what will be a big year for the West Coast talent.
Summertime 06 is set to release on June 30th via Blacksmith/Artium/Def Jam.
So what do you think, do surprise releases make musical projects more interesting? Let us know in the comments.