I’m a big fan of subverting expectations, and Xavier White‘s track “Sudden Change” — which was aptly produced by Ronin — subverts the expectation of the loud, high-key drop that is so common in pop music now. Each time the velvety vocals build higher, the tension is released in a come-down of energy, a drawback of vocals and focus on the softer synths. It lends strong emotional empathy to the typical expression-of-desire lyrics. To stretch a metaphor: it brings something new and moving to what could have been a familiar table.
In the clip, Xavier White uses the lyrics to flirt with a woman and convince her to accompany him on a brightly coloured carnival date. The build up of visual atmosphere, again, contrasts the subtlety of the track’s production, and it shows the value of shaking up your life a little and taking a risk. The video is a literal interpretation of the track, and it’s hard not to feel inspired to make your own sudden changes and experience life to the fullest.